The Challenge
Zooma Properties needed to establish a dominant digital presence in a crowded Dubai real estate market. Despite a premium portfolio, online visibility was minimal. Social media had low following and zero ad strategy. There was no lead generation infrastructure, and key competitors were consistently outranking them for property search terms across Google and Meta.
Our Approach
Built an omni-channel growth strategy spanning SEO, Meta Ads, TikTok, Google Search, and LinkedIn for HNWI investor targeting. Developed a community-focused social content calendar with consistent luxury brand positioning. Launched WhatsApp lead automation. Created Arabic-language campaigns specifically for GCC investor audiences.
The Results
3.5M+ social media impressions within six months. 22% market share gained in target Dubai community segments. 45% increase in qualified leads quarter-over-quarter. CPL reduced by 38% while improving lead quality. Instagram following grew 12× within six months of campaign launch.
