The Challenge
Warehouse Gym — a premium UAE fitness chain — was struggling to build brand resonance while competing against established players like Fitness First. Paid campaigns were generating low-quality, irrelevant leads that wasted budget. Cost per Lead (CPL) was AED 100 and monthly lead volume was insufficient. A new Abu Dhabi location launch added urgency to fix the funnel.
Our Approach
Rebuilt the paid media strategy with precision audience targeting focused on high purchasing power demographics in Dubai and Abu Dhabi. Implemented premium brand positioning across Meta and Google campaigns. Restructured the lead funnel to qualify audiences before conversion. Continuously optimised for both lead volume and quality throughout the campaign.
The Results
CPL reduced from AED 100 to AED 52 — a 48% improvement. Consistent delivery of 260+ qualified leads per month. Scale achieved while maintaining lead quality throughout the Abu Dhabi launch period. Budget utilisation optimised with no wasted spend on irrelevant audiences.
