The Challenge
A Dubai dental clinic needed urgent new patient acquisition but had no digital marketing infrastructure in place. The existing website was not mobile-friendly, had no SEO structure, and no paid media presence. Google My Business profile was unclaimed and unoptimised. All appointments were booked via phone with no online booking capability.
Our Approach
Complete website redesign with a mobile-first approach. Local SEO implementation including Google My Business optimisation and location-based keyword targeting. Google Search Ads campaigns targeting 'dentist near me' and emergency dental queries. Meta remarketing to website visitors. Launched online appointment booking flow integrated with the clinic's scheduling system.
The Results
Website traffic increased by 215%. Google Maps impressions grew 3.8×. 78 new patient enquiries per month from organic search. CPL reduced by 44% within three months. Online appointment bookings launched with a 32% conversion rate from page visit to booked appointment.
