The Challenge
Propfolio Dubai — a trusted Dubai real estate consultancy with 15 years of market expertise — needed to convert their strong offline reputation into a consistent digital lead engine. Despite a 4.7★ rating and proven track record, they had low online visibility, no structured paid media strategy, and were over-reliant on personal referrals for new business.
Our Approach
Built a comprehensive digital marketing strategy covering Google Search Ads targeting high-intent property buyers and investors, Meta Ads with luxury-positioned creatives, and SEO for key Dubai property search terms. Developed a CRM integration to manage and score inbound leads. Created Arabic and English content to reach both local and GCC audiences.
The Results
3× increase in monthly qualified leads from digital channels. 4.8× ROAS across paid media campaigns. 58% reduction in cost per qualified enquiry. Google Business Profile impressions increased by 180%. Digital now accounts for 70% of all new client acquisition versus 15% before engagement.
