The Challenge
Primevista Real Estate needed to break into Dubai's highly competitive off-plan and secondary property market from scratch. There was no digital presence, no CRM, and no lead generation strategy. The team relied entirely on referrals and property exhibitions for new enquiries with no consistent online lead flow to support growth targets.
Our Approach
Built full digital marketing infrastructure from the ground up including website, CRM setup, and paid media across Meta and Google. Developed bilingual Arabic/English creative content targeting UAE residents and international investors. Launched Google Search campaigns for off-plan and ready properties. Set up Facebook lead forms integrated with WhatsApp automation for immediate lead follow-up.
The Results
280+ qualified leads generated in the first 90 days. 4.1× ROAS on Google Ads campaigns. 68% reduction in CPL versus UAE real estate industry benchmark. Social media following grew to 12,000+ within six months. Three separate project launches executed with full end-to-end digital support.
