The Challenge
Myjooti — a Dubai-based online retailer of European footwear brands serving UAE and GCC markets — saw performance surge during COVID but faced declining efficiency and profitability post-pandemic. The business needed a structured recovery focused on sustainable ROI and ROAS improvement, not just short-term volume, to remain profitable in a competitive eCommerce environment.
Our Approach
Conducted a comprehensive data analysis across Meta Ads, Google Ads, GA4, Shopify, and Google Merchant Center to identify inefficiencies. Activated first-party data signals based on high-performing eCommerce frameworks to improve targeting quality. Rebuilt ad creatives and copy to improve personalisation, intent signals, and better alignment with Meta's conversion algorithms.
The Results
+522% increase in purchases. -78% reduction in cost per order. +40% increase in productive media spend. 5× improvement in overall ROAS. Recovery from post-COVID profitability pressure achieved through systematic data-led optimisation rather than increased ad spend.
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