The Challenge
Maison D'Vie, a UAE-based women's designer clothing eCommerce startup, had zero online visibility when it launched into a saturated fashion market. The website suffered from a 9.22-second page load time, a poor technical health score of 57%, no keyword rankings, and no SEO foundation. The competitive market made standing out against established brands extremely difficult.
Our Approach
Implemented a custom SEO strategy targeting product-specific keywords aligned with Maison D'Vie's inventory. Conducted technical SEO enhancements to resolve page speed and health issues. Optimised metadata across all product and category pages. Set up Google Search Console for ongoing monitoring. Tracked performance weekly and adjusted keyword targets based on ranking velocity.
The Results
23.89% of targeted keywords ranked on Google's first page within 4 months. 2.07K monthly clicks and 245K monthly impressions via Search Console. +29.4% increase in organic traffic. +13% increase in conversion rate within two months. Page load time reduced from 9.22 seconds to 2.3 seconds. Website health score improved from 57% to 98%.
