The Challenge
La Vista Development — a prestigious Egyptian real estate developer — needed to attract international investors from the UAE and KSA for their luxury residential units. Their digital marketing was generating expensive leads with low qualification rates. The sales team was handling high volumes of unqualified enquiries with no automation or CRM integration to improve callback speed.
Our Approach
Developed a global paid media strategy with market-specific targeting for Egypt, UAE, and KSA. Conducted full channel audit and optimisation. Improved campaign tracking with GTM updates and UTM parameters. Produced high-quality creative videos for paid social. Optimised Facebook Ads with automation for faster callback times. Built Google Search campaigns targeting high-intent global investors.
The Results
Cost per qualified lead reduced by 80%. Lead volume increased by 50%. Qualified lead-to-meeting conversion doubled (2×). 82 residential units sold within one year of campaign launch. Campaigns running profitably across three markets simultaneously.
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