The Challenge
The International Property Show (IPS) achieved only 16,000 registrations in 2024 with expensive leads, high confirmation drop-off, and low actual attendance from confirmed guests. The 2025 target was 25,000 registrations — a 56% increase — requiring a complete overhaul of the paid media and conversion strategy.
Our Approach
Conducted a full marketing audit and user journey mapping to identify friction points. Built a multi-channel paid media plan across Google Search, Performance Max, LinkedIn, Facebook, TikTok, and retargeting. Produced 80 high-impact creative assets (40 banners + 40 video creatives) in English and Arabic. Implemented advanced conversion tracking and email/WhatsApp automation to re-engage registered attendees.
The Results
31,000 registrations achieved — surpassing the 25,000 target by 24%. 50% reduction in cost per registration vs. 2024 campaign budget. 80 creative assets delivered across all paid channels. Fully automated attendee reminder workflow deployed across email, WhatsApp, and SMS.
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