The Challenge
A leading Dubai luxury real estate agency was spending across multiple ad platforms with no unified strategy, attribution model, or CRM follow-up automation. The sales team received unqualified leads with long response times. Social media content was inconsistent and failed to convey the brand's premium positioning to high-net-worth investors.
Our Approach
Designed and executed a full-funnel digital transformation across Meta, Google, TikTok, and LinkedIn. Built CRM integration with automated lead scoring and follow-up sequences to reduce response time. Developed luxury-positioned creative assets for every platform. Implemented unified tracking and a live performance dashboard. Conducted quarterly strategy reviews aligned to the property inventory pipeline.
The Results
Over AED 85M ($23M+) in property transactions attributed to digital channels in Q1. 5.2× ROAS across all paid media. 40%+ increase in qualified lead enquiries. 35% improvement in MQL-to-appointment conversion. 65% of premium unit leads originating from digital channels.
