The Challenge
A Dubai health and nutrition brand was generating poor-quality leads at a high cost per acquisition with no structured marketing funnel or audience segmentation. The website lacked conversion optimisation and depended entirely on walk-in footfall. There was no attribution tracking to connect ad spend to actual patient revenue.
Our Approach
Built a full-funnel paid media strategy across Google Ads and Facebook Ads. Developed targeted landing pages with clear CTAs. Segmented audiences by health interest and purchase intent. Set up conversion tracking with WhatsApp as the primary conversion event, and A/B tested creatives to continuously lower CPL.
The Results
100 qualified leads generated within the campaign window. 3M impressions delivered across platforms. AED 22,800 in attributed revenue. 7.6× ROI on total ad spend. Cost per qualified lead reduced significantly below the industry benchmark for health and nutrition brands.
