The Challenge
Dubai Pet Food — the GCC's largest pet and aquatics retailer with 6 stores and 13,000+ products — was facing declining organic traffic and dwindling search rankings. A site audit revealed content duplication and cross-indexing of multiple website versions, which was confusing search engines and splitting ranking authority across URLs.
Our Approach
Conducted a full SEO audit to identify and resolve content duplication and cross-indexing issues. Implemented a structured campaign targeting hero category keywords with commercial and transactional intent. Optimised category pages, internal linking, and metadata. Built a strategy to reduce dependency on physical store footfall and increase online conversions.
The Results
+32% organic traffic within three months of campaign launch. Hero categories achieved top-3 rankings for primary commercial keywords. +15% increase in conversion rate and +11% increase in online transactions. Organic search became the primary acquisition channel, reducing reliance on paid media and physical locations.
