The Challenge
DIA Developments — a UAE developer behind a landmark $70M residential project — needed to launch their brand and generate investor leads with no prior digital footprint. The campaign had to build credibility, create market awareness, and drive high-quality investor enquiries simultaneously, all under a tight pre-launch timeline.
Our Approach
Executed a full brand launch across all digital channels. Developed high-production project videos and 3D render content for social media. Built Google Search and Display campaigns targeting investors and end-users in UAE and GCC markets. Created Arabic and English content for Meta and TikTok. Set up a CRM pipeline with automated lead qualification and routing.
The Results
5.8M reach in the first 90 days of campaign. 1,200+ qualified investor enquiries generated. 4.7× ROAS on paid media. CPL under AED 45 for premium property leads. Three media features secured through digital PR outreach. Project sold 40% of units within six months of launch.
