The Challenge
ArkNatural, a UAE eCommerce brand selling traditional clay and mud products, was virtually invisible to search engines. Product pages were not being indexed, broken pagination prevented bots from accessing the full catalogue, internal links were uncrawlable, category pages lacked keyword targeting, metadata was unoptimised, and hundreds of 404 errors from deleted product pages were damaging site authority.
Our Approach
Fixed all indexing issues and submitted updated XML sitemaps so product pages could be found and ranked. Resolved pagination to give bots full catalogue access. Optimised internal linking structure. Rewrote category page headings to target commercial keywords. Overhauled all product and page metadata. Implemented a complete redirect strategy eliminating all 404 errors.
The Results
+307% overall website traffic (89 → 362 monthly visitors). +1,088% organic traffic on product pages (64 → 760). 60+ keywords ranked including #1 positions for 'Clay pot' and 'Mud pots'. 'Surahi' keyword secured placement in AI Overview (AEO) results. 100% of 404 errors resolved with proper redirects in place.
