The Challenge
The American Center of Psychiatry & Neurology (ACPN) — a leading UAE neuropsychological healthcare provider — struggled with low brand awareness in a saturated market. Patient acquisition was slow, digital presence was minimal, and the website generated almost no traffic or conversions. Building trust in healthcare was an additional barrier to growth.
Our Approach
Revamped website content to focus on rich, medically accurate information for ACPN's specialist fields, improving SEO and user experience. Launched highly targeted lead generation campaigns across Google and social media. Deployed WhatsApp CTAs as the primary conversion mechanism to enable real-time patient communication.
The Results
11.7 million people reached through digital ad campaigns. 220,000+ users actively engaged across Google and social platforms. 19,000+ lead conversions generated via WhatsApp interactions. Significant uplift in brand recognition and patient appointment requests across both UAE locations.
